It is without doubt that today’s buyer is more skeptical and hesitant to believe the promises you make about your product or service.
They’ve been bitten too many times before by misleading over-hyped marketing and now they tar all buying purchases with the same brush.
Even your ethical, great value product.
That’s why it’s even more important to learn how to rise above all the buzz of sleazy offers and humdrum pale promises.
This book from internationally recognised “millionaire maker” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, shows you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.
It focuses on teaching you how to win back the trust of your prospects and how to not get bundled together with all the other “me too” offers and businesses out there.
In sales the old mantra has always been KNOW, LIKE, TRUST.
And in today’s world of infinite choice TRUST is the most important if you want a successful business.