Writing is key to building relationships and making sales. As you know, the words you use can have a dramatic effect on the outcome of a communication piece.
That’s why I love using the free and easy to use Hemingway app.
It makes your prose better. Therefore leading to a better reading experience and more impactful result for your recipient.
The app highlights lengthy, complex sentences and common errors; if you see a yellow sentence, shorten or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.
You can utilise a shorter word in place of a purple one. Mouse over them for hints.
Adverbs and weakening phrases are helpfully shown in blue. Get rid of them and pick words with force, perhaps.
Phrases in green have been marked to show passive voice.
I highly recommend you take a look and use it in your next letter, email or video script.